Senior Lifecycle Marketing Manager

About the role

The Senior Lifecycle Marketing Manager will shape how Chime engages, retains, and grows members throughout their lifecycle. You will own the strategy for high-impact programs across email, push, in-app, and SMS, while leading cross-functional initiatives to improve member outcomes. This role requires a strategic leader who can navigate ambiguity and leverage data, AI, and automation to drive personalized member journeys.

Responsibilities

• Own the lifecycle strategy for a complex, high-impact area of the business.
• Design and evolve connected member journeys across email, push, in-app, and SMS.
• Develop segmentation and targeting strategies in collaboration with Data Science.
• Set the testing agenda, run rigorous experiments, and translate findings into strategy.
• Lead cross-functional decisions with Product, Growth, Product Marketing, Creative, Data Science, and Analytics.
• Utilize AI tools and automation to enhance personalized member journeys.
• Own outcomes related to primacy, retention, product attach, ARPAM, and LTV.

Required skills

• Lifecycle marketing
• Retention marketing
• Data fluency
• AI-enabled tools
• Strategic judgment
• Cross-functional leadership
• Segmentation
• Channel orchestration

Nice to have

• Braze
• Iterable
• Klaviyo
• Lifecycle domain ownership

Benefits

• Comprehensive health benefits
• Financial and wellbeing benefits
• Generous vacation policy
• Paid parental leave
• Family planning reimbursement
• Annual wellness stipend
• Backup child, elder, and pet care
• Subsidized commuter benefits

About the Company

Chime is a financial technology company that empowers members to take control of their finances through user-friendly tools and intuitive platforms. The company operates with an entrepreneurial culture, focusing on helping everyday Americans achieve financial progress.