Founding Account Executive

About the role

Zelara.ai is seeking a senior Account Executive to take ownership of their commercial motion as they transition from founder-led sales. You will manage the full sales funnel, from identifying prospects to closing enterprise deals and managing renewals, while building a repeatable sales playbook. This role requires a hands-on approach to complex B2B sales, working closely with a Solutions Architect to deliver value to marketing and CRM leaders at B2C companies.

Responsibilities

• Own the full funnel from ICP identification to signed contract including qualification, discovery, workshops, and negotiation
• Close deals alongside founders and transition the process into a repeatable system
• Win build-versus-buy conversations by presenting evidence to engineering leads
• Document winning sales strategies into a playbook to enable future team growth
• Run outbound experiments to test channels, messaging, and segments
• Collaborate with Product and Science teams to refine ICP and positioning based on market feedback
• Manage the commercial aspects of expansion and renewal for existing accounts

Required skills

• B2B sales
• Enterprise sales
• Martech
• CRM
• Lifecycle marketing
• Funnel metrics
• Outbound sales
• English

Nice to have

• German
• Braze
• Iterable
• HubSpot

Qualifications

• Experience carrying a quota for complex B2B deals
• Experience building a commercial motion from scratch as a founder or first sales hire
• Experience selling technical products to engineering stakeholders

Benefits

• Equity stake
• Deutschlandticket or bike subscription
• Gym or fitness club membership

About the Company

Zelara.ai is an agentic lifecycle marketing platform backed by top-tier VCs. The company replaces static journeys and manual segmentation with a system that creates content and learns from every interaction, currently serving enterprise customers in the fintech, e-commerce, travel, and employee benefits sectors.