Marketing Operations Manager

About the role

Marketing Operations is a high-leverage function at Alan, sitting at the intersection of marketing strategy, data, and technology. You will architect scalable systems, operate them strategically, and embed AI into workflows to turn systems into growth engines. The role involves partnering with cross-functional teams to ensure every touchpoint with prospects and members is timely, relevant, and scalable.

Responsibilities

• Own and optimize the marketing stack including CRM integrations and marketing automation tools.
• Maintain CRM data quality, attribute design, and database hygiene.
• Design and maintain lifecycle stages, segmentation logic, and re-engagement flows.
• Own the nurturing stack and campaign processes to ensure autonomous and compliant launches.
• Identify, build, and refine AI agents for lead scoring, content generation, and next-best-action recommendations.
• Track the full funnel from first touchpoint to conversion and prioritize improvements based on data.
• Create playbooks and train teams on tools and processes to reduce the marginal cost of new campaigns.

Required skills

• Marketing operations
• CRM operations
• Lifecycle marketing
• Lead generation
• Marketing automation
• CRM data models
• Data hygiene
• Lead scoring
• Segmentation
• Personalization
• Stakeholder management

Qualifications

• 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment

Benefits

• Generous equity packages
• Comprehensive health insurance
• Flexible vacation policy
• Flexible working hours
• Transit benefit
• Learning and training budget
• Personal coaching
• Extended parental leave

About the Company

Alan is building the new standard in prevention insurance, integrating insurance, prevention, and care into a single user experience. The company partners with over 40,000 companies and serves more than 1 million members.