Head of Growth Marketing

About the role

Upbound is seeking a Head of Growth Marketing to own the end-to-end marketing funnel and build an AI-native growth function. This role involves managing campaigns, marketing operations, and the self-serve motion to support enterprise and product-led growth. You will lead the strategy for paid media, lifecycle marketing, and conversion optimization while integrating AI tools to streamline workflows and improve efficiency.

Responsibilities

• Own full-funnel growth for the Upbound commercial platform.
• Manage the campaign roadmap, program budget, and business reviews with leadership.
• Oversee paid media channel mix, targeting, and performance against sales targets.
• Lead lifecycle marketing and marketing operations, including automation and attribution.
• Drive conversion, organic search, and AI answer visibility across company web properties.
• Partner with product and engineering to manage the self-serve motion from signup to paid conversion.
• Build and manage a growth team and oversee agency and vendor relationships.

Required skills

• B2B marketing
• Demand generation
• Growth marketing
• Marketing automation
• Paid media
• Analytics
• Marketing operations
• AI-native tools

Nice to have

• Open source marketing
• Developer tools
• Cloud infrastructure
• AI infrastructure
• Intent data
• Account signal tools

Qualifications

• 10+ years in B2B marketing
• 3+ years leading growth, demand generation, or acquisition

About the Company

Upbound is pioneering infrastructure platforms for the Agentic AI Era, serving Fortune 500 companies and platform engineers across more than 100 countries. The company is the creator and primary maintainer of Crossplane and is backed by GV, Altimeter Capital, and Intel Capital.