B2B Performance Marketing Manager

About the role

Statista is seeking an experienced B2B Performance Marketing Manager to own performance marketing channels, primarily Google Ads and LinkedIn. The role involves building automation workflows, managing paid campaigns, and analyzing performance data to drive demand generation. You will collaborate with cross-functional teams to refine strategy and optimize marketing assets.

Responsibilities

• Manage and optimize our Google Ads and LinkedIn campaigns, driving performance through A/B testing, bid management, and continuous campaign refinement
• Build automated marketing workflows and integrations using AI tools to streamline lead management, nurturing, and reporting
• Set up and interpret analytics dashboards using GA4, Salesforce and PowerBI reporting while tracking key metrics and converting data into actionable insights to guide strategy
• Create or manage landing pages, ad copy and other marketing assets in collaboration with our product marketing, content and design teams as needed
• Contribute to broader marketing initiatives like campaign planning, budget forecasting, and channel experimentation
• Stay current with platform updates and emerging automation opportunities to keep our tech stack efficient
• Monitor, analyze, and report on key performance metrics
• Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation
• Identify new growth opportunities and continuously improve our paid acquisition strategy

Required skills

• Google Ads
• LinkedIn Ads
• Marketing Automation
• AI tools
• GA4
• Demand generation
• Data analysis
• B2B marketing
• SaaS
• English

Nice to have

• Braze
• CRM
• Salesforce
• German

Qualifications

• 4+ years of hands-on experience in demand generation and managing paid campaigns
• At least 2 years of experience in B2B marketing

Benefits

• Work from abroad up to 30 calendar days a year
• Hybrid work
• Flex-time
• International team
• Social events
• Subsidized urban mobility
• Fitness and wellness options
• Free access to Langdock
• Career & training opportunities
• Mental health support

About the Company

Statista is the world's leading business data platform, providing reliable and easy-to-use data as well as various data analytics products and services. Founded in 2007, the company has grown into a global organization with offices in major cities including London, New York, Berlin, and Tokyo.