Performance Marketing Manager

About the role

As a Performance Marketing Manager, you will be a key player in the user acquisition team, owning and optimizing high-performing campaigns across digital channels. You will leverage AI tools and automation to scale campaigns efficiently while collaborating with cross-functional teams in creative, product, and analytics to drive growth strategies.

Responsibilities

• Launch, manage and scale user acquisition campaigns across channels including DSPs, Meta Ads, Google Ads, ASA, and TikTok.
• Analyze campaign performance, identify optimization opportunities and run structured tests to drive efficiency.
• Use AI tools and automation to streamline reporting and campaign management.
• Provide actionable insights to the creative team based on ad performance and user behavior data.
• Collaborate with product and analytics teams to improve tracking, attribution, and measurement.
• Support scalable workflows including naming conventions, tracking setup, and knowledge documentation.

Required skills

• User acquisition
• DSPs
• Meta Ads
• Google Ads
• ASA
• TikTok
• ROAS
• CPA
• Conversion funnels
• Attribution data
• GA4
• MMPs

Nice to have

• Campaign workflow automation
• Reporting automation
• SQL
• French
• Dutch

Benefits

• 30 vacation days
• 5 child sick days
• Company retreat
• MacBook
• Monitor
• 1000 EUR annual learning budget
• Nilo Health

About the Company

Yazio is a nutrition app with millions of users in over 150 countries, driven by a mission to transform the world through healthy eating. The company fosters a focus-driven culture that values efficiency and supports an international team environment.