Senior/Lead UA Manager

About the role

Kwalee is seeking a Senior or Lead User Acquisition Manager to oversee UA strategy across their mobile game portfolio. This role involves leading a team of UA managers, driving profitable growth, and collaborating with creative and analytics teams to optimize campaigns and market testing. The position is based onsite at the Leamington Spa studio.

Responsibilities

• Steer portfolio UA strategy across games and channels.
• Lead and coach a team of UA Managers to ensure clear ownership and professional development.
• Identify and scale profitable growth opportunities while managing budget efficiency.
• Collaborate with analytics teams to set and monitor LTV and ROAS targets.
• Partner with creative teams to manage ad testing and performance optimization.
• Conduct market tests for new game concepts to identify potential winners.
• Act as the UA representative within game teams to influence product and monetization decisions.
• Manage relationships with ad networks and explore new growth channels.

Required skills

• User Acquisition
• Mobile Games
• F2P
• ROAS
• LTV
• Cohort analysis
• Creative testing
• BI tools

Nice to have

• Hybrid-casual games
• Puzzle games

Benefits

• Private Medical Insurance
• Dental Insurance
• Life Assurance
• Pension
• Free On-site Gym
• Dog-friendly Office
• LinkedIn Learning
• 25 days holiday plus bank holidays
• Annual leave service bonus
• Free snacks and drinks

About the Company

Kwalee is a gaming powerhouse with a mobile empire boasting over 1.5 billion downloads and a thriving PC and Console division. The company is known for global chart-topping releases across Steam, Consoles, and Amazon.