DA/ Software Solutions GmbH
Performance Marketing Manager
Salary not disclosed2+ yearsHybrid
- Marketing
- Bochum
- Full time
- Yesterday
Newly posted
About the role
The Performance Marketing Manager will bridge the gap between marketing and sales to drive lead generation and brand visibility. You will plan and optimize digital campaigns, create engaging content, and utilize modern AI tools to enhance marketing workflows. This role involves close collaboration with sales, product, and management teams to ensure marketing efforts translate into measurable business impact.
Responsibilities
- Plan, manage, and optimize digital campaigns across LinkedIn, Google Ads, and Meta.
- Develop lead generation strategies and guide prospects through the sales funnel.
- Analyze campaign performance, website traffic, and landing pages to provide actionable insights for sales.
- Monitor KPIs and conversion rates to ensure marketing effectiveness.
- Collaborate with sales, product, and management to develop relevant themes and campaigns for B2B target groups.
- Create content for LinkedIn, websites, newsletters, ads, and case studies.
- Design marketing assets including flyers, presentations, and social media graphics.
- Produce and edit video content such as social media clips, tutorials, and product videos.
Required skills
- Digital Marketing
- Content Marketing
- Performance Marketing
- Lead Generation
- Sales Funnel
- Marketing Analytics
- LinkedIn Ads
- Google Ads
- Design Tools
- Video Production
- AI Tools
Nice to have
- Adobe Creative Suite
- Automotive Industry Knowledge
Qualifications
- Degree or vocational training in Marketing, Communication, Media, Design, or a related field
- At least 2 years of professional experience in digital, content, or performance marketing
Benefits
- Creative freedom
- Modern tools and AI integration
- On-site studio access
- Flexible working options
- Professional development opportunities
About the Company
DA/ Software Solutions GmbH has been developing digital solutions for the automotive industry for over 15 years. Their software supports car dealerships, workshops, and paint shops in streamlining their processes.