B2C Marketing Project manager

About the role

The B2C Marketing Project Manager will develop impactful B2B2C campaigns and lead transversal projects across the group's platforms. This role involves managing offer mix strategies, daily attractivity, and member engagement initiatives to enhance brand positioning and platform performance. You will collaborate with cross-functional teams including Growth, Data Science, and CRM to optimize the digital member experience and drive business growth.

Responsibilities

• Develop and implement B2C project activation plans to meet group marketing objectives.
• Manage offer mix and daily attractivity topics to ensure relevant homepage and banner merchandising.
• Analyze project performance and report on effectiveness and ROI.
• Coordinate the launch of business events and products across European platforms.
• Collaborate with internal teams to improve homepage performance, member journeys, and algorithm personalization.
• Act as a spokesperson for the Marketing Projects scope to internal and external stakeholders.

Required skills

• Data analysis
• Project management
• Digital marketing
• Consumer behavior
• Copywriting
• Microsoft Office
• G Suite
• Boom
• Mixpanel
• Microstrategy
• Neolane
• English

About the Company

Veepee is a pioneer of online flash sales and a key player in European e-commerce, collaborating with over 7,000 brands to offer discounted products. The company operates across various sectors including fashion, home, wine, travel, and beauty, employing 5,000 staff members across 10 countries.