Audience & Connections Strategist

About the role

As an Audience & Connections Strategist, you will analyze audience behavior, culture, and market trends to provide actionable insights for enterprise clients. You will collaborate with creative, media, and data teams to map consumer journeys and develop strategic recommendations. This role involves turning research into compelling stories and supporting client strategy and new business initiatives.

Responsibilities

• Pulling data and synthesizing research across Consumer, Company, Category, and Culture to surface opportunities and barriers.
• Drafting preliminary strategic recommendations, competitive audits, and client presentation slides.
• Assisting in building consumer journey maps and identifying key digital touchpoints.
• Tracking emerging digital, cultural, and industry trends to fuel creative brainstorms.
• Partnering with creative, media, and data & analytics teams on day-to-day deliverables.
• Supporting pitch teams by conducting background research and organizing market data.

Required skills

• Digital marketing
• Audience research
• Social listening
• Google Slides
• Market research
• Data synthesis

Nice to have

• AI tools
• Presentation skills

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, or a related field

Benefits

• Unlimited PTO
• Extended Holiday break
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Pet insurance

About the Company

Wpromote is a fast-growing digital agency recognized as a Best Place to Work by Ad Age and Glassdoor. The company prioritizes a strong work-life balance and is committed to building an inclusive environment for its employees.