Marketing Manager

About the role

The Marketing Manager will independently drive marketing activities, develop new ideas, and expand the company's brand and digital visibility. This role involves planning and optimizing digital campaigns, managing social media, and analyzing performance metrics to improve results. The position offers significant creative freedom to test new approaches and shape the company's marketing strategy.

Responsibilities

• Plan, manage, and optimize digital marketing measures and campaigns.
• Develop social media channels, create content, and test new formats.
• Optimize websites and landing pages while advancing SEO and SEA activities.
• Conceive and implement email marketing and marketing automation campaigns.
• Develop presentations, sales materials, and marketing collateral in collaboration with specialist departments.
• Coordinate external agencies, service providers, and partners.
• Monitor key marketing KPIs, analyze results, and derive concrete improvements.

Required skills

• Digital Marketing
• Social Media
• SEO
• SEA
• Email Marketing
• Marketing Automation
• PowerPoint
• Excel

Qualifications

• Degree in Marketing, Communication, or Media
• Completed vocational training in Marketing, Communication, or Media
• Equivalent practical experience in Marketing, Communication, or Media

Benefits

• Creative freedom
• Flat hierarchies
• Professional development opportunities
• Modern technical equipment
• Free parking

About the Company

beckconsult GmbH is a growing company characterized by short decision-making paths, a hands-on mentality, and a collaborative team environment.