Marketing Manager

About the role

Shyftplan is looking for a Marketing Manager to help drive growth for their all-in-one shift planning software for industrial clients. You will be responsible for building a webinar program, organizing trade fairs and events, and executing operational marketing campaigns. This role involves close collaboration with sales and business development teams to ensure lead quality and effective communication.

Responsibilities

• Build and manage a sales-focused webinar program from planning to execution and follow-up.
• Organize trade fair appearances, conferences, and company events in the DACH region, including budget and logistics management.
• Ensure event leads are integrated into HubSpot and coordinate follow-up processes with sales.
• Execute operational marketing tasks such as email campaigns, newsletters, LinkedIn posts, and website updates.
• Create and maintain marketing collateral including presentations, flyers, and case studies while coordinating with external agencies.
• Monitor and optimize marketing processes, data quality, and performance KPIs for events and campaigns.

Required skills

• B2B Marketing
• SaaS
• Event Management
• Webinar Management
• HubSpot
• Marketing Automation
• German
• English

Nice to have

• Account-Based Marketing
• Multi-Touch Campaigns
• Canva
• Adobe
• CMS

Qualifications

• At least 2 years of experience in B2B marketing
• Practical experience in organizing events, trade fairs, or webinars

Benefits

• Deutschlandticket
• Urban Sports Club membership
• Mobility budget
• Team events
• Company lunches

About the Company

Shyftplan provides an all-in-one shift planning solution for industrial clients, simplifying complex personnel planning and reducing costs. The company is building a holistic platform for factory workers covering workforce management, shopfloor execution, and strategic personnel planning.