Senior Marketing Manager

About the role

The Senior Marketing Manager will develop and execute marketing strategies, campaigns, and formats from ideation to evaluation. This role focuses on positioning the agency, generating qualified leads, and providing expert guidance to the digital marketing team. The ideal candidate balances creativity with data-driven decision-making to ensure measurable success.

Responsibilities

• Position the digital agency strategically in the market and develop target-group-specific value propositions.
• Conceive and manage lead funnels and optimize paid campaigns across Google Ads, Meta, and LinkedIn.
• Develop and maintain tracking taxonomies and reporting structures to measure campaign effectiveness.
• Plan and execute cross-channel campaigns including SEA, social media, newsletters, and events.
• Create content for web, social media, and newsletters aligned with strategic priorities.
• Manage automated customer journeys and email campaigns using CRM and automation tools.
• Act as a professional sparring partner and mentor for the digital marketing team.

Required skills

• B2B Marketing
• Performance Marketing
• Marketing Automation
• Web Analytics
• Campaign Planning
• Google Ads
• Meta Business Suite
• Google Analytics
• Brevo
• Close CRM
• Canva

Nice to have

• Team Leadership
• Coaching
• Mentoring

Qualifications

• Degree in Marketing, Communication, Economics, or a comparable qualification

Benefits

• Structured onboarding
• Remote work options
• AI tool licenses
• Company pension scheme
• Hansefit membership or monthly allowance
• 30 days annual leave
• Job ticket or JobRad
• Company events

About the Company

The avenit Group has been supporting companies in their digital transformation since 1995. Combining long-standing digital expertise with modern AI technology, the company provides tailored solutions through its brands avenit and Vusyon.