Senior Regional Marketing Lead - DACH

About the role

SoSafe is seeking a Senior Regional Marketing Lead to drive pipeline and ARR growth across the DACH region. This role involves owning the regional marketing strategy, managing the budget, and integrating inbound and outbound campaigns to achieve measurable revenue impact. The successful candidate will partner closely with sales and leadership to optimize performance and adapt global strategies for the local market.

Responsibilities

• Own the DACH marketing strategy with a focus on pipeline generation and revenue growth.
• Build and execute integrated inbound and outbound campaigns.
• Partner with SDR/BDR teams to refine targeting, messaging, and campaign plays.
• Manage the regional marketing budget and allocate investment based on performance data.
• Collaborate with Sales, Product Marketing, and RevOps to align activities with commercial priorities.
• Analyze funnel performance and report on regional pipeline generation and revenue influence.

Required skills

• B2B Marketing
• Demand Generation
• Growth Marketing
• Budget Management
• B2B SaaS
• Data Analysis
• German
• English
• AI tools

Nice to have

• ABM
• Account tiering
• Cybersecurity
• Public sector marketing

Qualifications

• 7+ years of experience in B2B field marketing, demand generation, or growth marketing
• Proven experience owning a regional go-to-market strategy

Benefits

• Flexible hours
• 33 vacation days
• Open Up access
• Corporate discounts
• Virtual events
• Tech equipment
• Referral bonuses
• Dog-friendly HQ

About the Company

SoSafe is a leading human risk management platform that addresses the human factor in cybersecurity. As a fast-growing scale-up, the company leverages behavioural science and data-driven learning to empower employees against cyber threats.