Associate Director, Paid Search B2B

About the role

Wpromote is seeking an Associate Director to own paid search strategy and execution for a portfolio of B2B clients. This senior individual contributor role involves managing 3-5 accounts, mentoring junior team members, and maintaining a hands-on approach to campaign management. The ideal candidate will focus on pipeline growth and complex B2B sales cycles rather than simple conversion metrics.

Responsibilities

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, and testing roadmaps.
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360.
• Designing measurement strategies that connect paid search investment to pipeline through CRM feedback loops and lead quality scoring.
• Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders.
• Maintaining a high standard of work across accounts through proactive QA and account health reviews.
• Mentoring and coaching junior team members through regular feedback and guidance.
• Partnering with Client Strategy, Analytics, and Creative to ensure paid search is integrated with broader business strategy.

Required skills

• Paid search
• B2B marketing
• Google Ads
• Microsoft Ads
• Salesforce
• HubSpot
• Lead scoring
• GA4
• Account architecture

Nice to have

• Agency experience
• ABM
• 6sense
• Demandbase

Benefits

• Unlimited PTO
• Extended Winter holiday break
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Pet insurance

About the Company

Wpromote is a fast-growing digital agency recognized as a Best Place to Work by Ad Age and Glassdoor. The company is dedicated to building an inclusive work environment and supporting employees at every stage of their careers.