Partnerships Marketing Manager

About the role

Goodlord is seeking a Partnerships Marketing Manager to build and lead their partner marketing strategy from the ground up. This role focuses on identifying growth opportunities, creating joint value propositions, and driving pipeline through effective co-marketing campaigns. You will collaborate closely with Sales and Partnerships teams to deliver measurable commercial results.

Responsibilities

• Building and owning the partner marketing strategy, including tiering and prioritising partners
• Developing joint value propositions and co-marketing plans that resonate with shared customers
• Planning and delivering campaigns across content, email, social, events and webinars
• Supporting partnership and integration launches with necessary plans, campaigns and assets
• Owning partner-sourced and partner-influenced pipeline targets and tracking performance
• Creating co-branded content and partner enablement materials
• Building strong relationships with partners' marketing teams

Required skills

• B2B marketing
• Partner marketing
• Channel marketing
• Affiliate marketing
• SaaS
• Campaign management
• Pipeline management

Nice to have

• Proptech
• Scaling partner marketing programmes

Benefits

• Annual development fund
• Bi-weekly coaching with Sanctus
• 25 days holiday plus UK Bank holidays
• 3 months fully-paid parental leave

About the Company

Goodlord's mission is to be the gold standard platform for renting. They are an energetic, sociable, and talented team committed to creating an inclusive environment.