Senior Lifecycle Manager, Reactivations

About the role

The Senior Audience Manager for Reactivations will play a critical role in re-engaging the global HelloFresh cancelled customer base. You will design customer journeys that nurture and rebuild relationships while being accountable for driving reactivation results that contribute to Customer Lifetime Value. This role involves taking part in the development of the overarching reactivation strategy and ensuring the delivery of industry-leading segmented campaigns.

Responsibilities

• Focus on reestablishing a relationship with cancelled customers using personalized and data-driven approaches to create tailored E2E customer journeys.
• Develop detailed communication strategies for different segments including channel definition, message timing, and creative direction.
• Own a defined set of markets and be accountable for reaching Business Plan targets across conversion, spend, and CVA.
• Track and optimize key KPIs including click-through rates, conversion rates, and overall profitability.
• Design and execute A/B testing strategies to refine messaging, timing, and offers.
• Work closely with creative, product marketing, marketing analytics, CRM operations, and local teams to align strategies and measure performance.
• Partner with the creative team to ensure all communication touchpoints deliver product value.
• Drive and collaborate with teams exploring automations, machine learning, and AI applications.

Required skills

• CRM
• Lifecycle marketing
• Customer journey design
• Audience segmentation
• A/B testing
• Data analysis

Nice to have

• Subscription business models
• Machine learning
• AI applications

Benefits

• Pension scheme
• Relocation support
• Discounts on HelloFresh boxes
• Office meals
• Annual learning and development budget
• German language learning budget
• Mental health support
• Transportation perks
• 24/7 gym access
• Sabbatical leave

About the Company

HelloFresh is one of Europe's fastest-growing tech powerhouses with a diverse global community of 90+ nationalities.