Senior Brand Marketing Manager

About the role

marta is looking for a Senior Brand Marketing Manager to help build the first major brand for elderly care in Europe. You will be responsible for planning and coordinating marketing campaigns, writing content, and managing channels to drive growth. This role works closely with the founders to establish a consistent brand voice and effective communication strategy.

Responsibilities

• Develop and execute creative marketing campaigns for families.
• Plan and coordinate marketing channels, budgets, and timelines.
• Write diverse content including landing pages, SEO copy, emails, and video scripts.
• Brief and manage freelancers and production specialists for design and film projects.
• Manage CRM and lifecycle marketing to guide families through the decision-making process.
• Oversee PR activities and build regional press as a channel.

Required skills

• Branding
• Marketing
• Content Creation
• Campaign Management
• Copywriting
• CRM
• Lifecycle Marketing
• Budget Management

Nice to have

• Social Media
• Video Production
• AI-assisted content production
• HubSpot
• Klaviyo
• Superchat

Qualifications

• Native-level German proficiency (C2)
• Experience in brand, campaign, or content marketing
• Experience building or testing a marketing channel outside of paid search

Benefits

• Virtual company shares (VSOP)
• Performance bonus
• 27 days of vacation
• Wellhub (Gympass) access

About the Company

marta is a leading platform in the German 24-hour care market, dedicated to making care more accessible, transparent, and affordable. The company is backed by investors including Capnamic, Almaz Capital, RTL Ventures, and Swiss Health Ventures, with a nationwide franchise system and teams across Europe.