Channel Marketing Manager

About the role

The Channel Marketing Manager will be responsible for delivering business and market share in collaboration with local sales teams. The role involves devising, monitoring, and reviewing channel marketing activities across various trade segments to drive growth.

Responsibilities

• Deliver business and market share in collaboration with local sales teams for the year, quarter, and month.
• Devise, monitor, and review all channel marketing activities that are channel, category, or SKU specific.
• Plan all activities in sync with the sales team and under the guidance of the head of channel marketing.
• Manage general trade, modern trade, CPC, CSD, and institutional business.
• Drive urban strategy in metros to achieve incremental growth.