Senior Demand Generation Manager

About the role

DataGrail is seeking a Senior Demand Generation Manager to own the pipeline engine, including campaign strategy and the systems that capture, route, and measure demand. You will lead paid media across channels like Google, LinkedIn, and YouTube, manage the event calendar, and architect HubSpot workflows to ensure measurable and repeatable results. This role requires a balance of strategic planning and hands-on execution to drive pipeline growth and provide leadership with clear performance insights.

Responsibilities

• Translate GTM priorities and pipeline targets into integrated campaigns across paid, events, and email.
• Own paid media end to end, building and optimizing campaigns across Google Ads, LinkedIn, and YouTube.
• Drive the event calendar, including trade shows, webinars, and executive roundtables.
• Carry a quarterly qualified-pipeline number and manage conversion metrics with sales leadership.
• Architect HubSpot as an owner, managing workflows, lifecycle stages, lead scoring, and the Salesforce sync.
• Build and defend marketing metrics including CPL, cost per qualified opportunity, and multi-touch attribution.
• Partner with Sales, Product Marketing, and RevOps to execute concurrent campaigns and events.

Required skills

• HubSpot
• Paid Media
• Google Ads
• LinkedIn Campaign Manager
• Salesforce
• B2B SaaS
• Demand Generation
• Event Strategy
• Marketing Attribution

Nice to have

• Privacy
• Data Governance
• Security
• Compliance
• Marketo
• Pardot
• Account-based marketing
• Intent-data tools

Benefits

• Equity
• Health insurance
• Dental insurance
• Vision insurance
• 401k savings plan
• Parental leave
• Wellness benefits
• Flexible time off
• Paid holidays
• Work from home stipend

About the Company

DataGrail is the Agentic Data Privacy Platform that helps leading brands automate privacy and control risk with secure, human-governed AI. Powered by Vera, the privacy AI agent, the company offers over 2,500 integrations and a secure architecture to solve complex privacy challenges.