Head of Product Marketing

About the role

The Head of Product Marketing will own the messaging architecture and go-to-market strategy for Veriff, a trust infrastructure platform. This role involves leading a lean team to translate technical differentiation into compelling stories that drive sales and market position. You will partner closely with Sales and Product leadership to build structure and commercial impact during a pivotal growth phase.

Responsibilities

• Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels
• Own the strategy and output for sales enablement to improve win rates and deal velocity
• Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics
• Own go-to-market strategy for key segments including Financial Services, Marketplaces, and Resellers
• Own GTM for product launches and major releases from positioning through market activation

Required skills

• Product Marketing
• B2B SaaS
• Sales Enablement
• Competitive Intelligence
• Go-to-market strategy
• Messaging architecture

Nice to have

• Identity
• Security
• Fintech

Qualifications

• 10+ years in product marketing within B2B SaaS
• Leadership experience

Benefits

• Stock options
• Extra recharge days
• Medical insurance
• Dental insurance
• Vision insurance
• Learning and Development budget
• Health and Sports budget
• Paid sabbatical leave

About the Company

Veriff is the trust infrastructure platform for the world’s most innovative growth-driven organizations, helping verify and safeguard users anywhere in the world. With a diverse team across the United States, United Kingdom, Spain, Brazil, and Estonia, the company is backed by investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator.