Brand, Growth & Partnerships

About the role

BoWatt is seeking a dedicated Brand and Product Marketing professional to establish the company as a leader in AI-driven engineering software. You will work directly with founders to define the company's visual and written identity, manage content strategy, and support sales and product teams. This role requires a hands-on approach to building brand presence and translating complex technical capabilities into compelling customer narratives.

Responsibilities

• Build and maintain the BoWatt brand identity across all customer touchpoints.
• Develop a consistent content engine including LinkedIn, articles, videos, and customer stories.
• Translate complex product capabilities into clear value propositions and sales materials.
• Support the GTM team with decks, battlecards, and industry-specific collateral.
• Manage the company's presence at trade fairs, conferences, and webinars.
• Experiment with AI and modern marketing tools to scale content production.

Required skills

• Brand Marketing
• Product Marketing
• Content Strategy
• Visual Design
• Copywriting
• German
• English

Nice to have

• B2B SaaS
• Industrial Technology
• Manufacturing
• AI

Qualifications

• 2+ years of experience in brand, product marketing, content, or a related role at a startup, scaleup, technology company, or agency
• Evidence of owning projects end-to-end

Benefits

• Competitive salary
• 25 vacation days
• Public holidays
• Company retreats
• WellPass membership

About the Company

BoWatt is building agentic requirements and system engineering software for manufacturing, backed by tier-1 investors including Atlantic Foodlabs, Buildery, and Prequel Ventures. The team consists of startup builders with backgrounds from top institutions and companies like Stanford, TUM, and Google.