Growth and Demand Gen Lead

About the role

Nivoda is seeking a hands-on Growth and Demand Gen Lead to own and execute customer acquisition strategies for our global B2B diamond and gemstone marketplace. You will build and scale repeatable acquisition channels, focusing on a value-first model that leverages free tools and content to drive qualified leads. This role requires a data-driven individual contributor who can manage paid campaigns, SEO, and account-based programs while partnering with engineering teams to ensure measurable growth.

Responsibilities

• Own net-new customer acquisition by setting and executing demand-gen strategy across paid and organic channels.
• Manage paid channels including Google and Meta ads day-to-day.
• Develop and scale repeatable channels that drive qualified leads rather than one-off campaigns.
• Grow SEO and AEO presence to capture organic search traffic.
• Design and execute account-based marketing programs targeting specific high-value jewellers.
• Partner with data and GTM engineering teams to ensure rigorous attribution and lead measurement.
• Manage the hand-off of qualified leads to the SDR team and optimize the conversion funnel.

Required skills

• Growth Marketing
• Demand Generation
• Google Ads
• Meta Ads
• SEO
• Account-Based Marketing
• Attribution
• Analytics

Nice to have

• HubSpot
• Salesforce
• Clay
• Mixpanel
• AEO
• Marketplace growth
• Product-led growth

Qualifications

• 5+ years of experience in growth or demand generation with a track record of scaling acquisition channels

Benefits

• Flexible working hours
• Unlimited holiday allowance
• Opportunities for growth and learning

About the Company

Nivoda is a fast-growing B2B marketplace transforming the global diamond and gemstone industry by connecting buyers and sellers worldwide. The company operates with low hierarchy and focuses on empowering businesses of all sizes through a fair and efficient global marketplace.