Senior Growth Marketing Manager

About the role

The Senior Growth Marketing Manager will act as the dedicated marketing owner for a new digital B2C product within the celebrate company group. This role involves building a growth engine from the ground up by integrating paid acquisition, landing page optimization, CRM, and customer research with an AI-first approach. You will work within a small, autonomous, cross-functional team to drive marketing performance and product growth.

Responsibilities

• Manage end-to-end marketing activities including paid acquisition, landing page optimization, and CRM/lifecycle campaigns.
• Conduct customer research through interviews and qualitative feedback to refine product positioning and messaging.
• Execute continuous growth experiments across new channels and AI-supported workflows.
• Monitor and report on marketing KPIs such as cost per install, funnel conversion, and activation rates.
• Collaborate with the Product & Business Lead, CMO, and founder on budget management, forecasting, and data-driven strategy.

Required skills

• Growth Marketing
• B2C Marketing
• Paid Social
• Meta Ads
• CRM
• Lifecycle Marketing
• Product Analytics
• Amplitude
• AI tools

Nice to have

• App Marketing
• Influencer Marketing
• SEA

Qualifications

• Practical growth marketing experience in a startup or scale-up environment
• Experience as a founding marketer or early marketing hire

Benefits

• Flexible remote work
• Modern hardware
• Nilo.health
• Corporate Benefits
• JobRad
• Sabbaticals
• 30 days paid vacation
• Wellpass
• Hansefit
• DB-Jobticket

About the Company

celebrate company is a group of six brands including Atelier Rosemood, celebrate apps, celebrate digital printing, faireparterie, kartenmacherei, and mintkind. They operate e-commerce shops, production facilities, and digital services across Europe with a mission to turn significant moments into lasting memories.