Growth Lead

About the role

Plinth is seeking a growth marketer to drive inbound lead generation and expand the company's market reach. You will own the end-to-end inbound growth strategy, including taking new products to market and initiating expansion into the US grantmaking sector. The role requires a data-driven approach to marketing, leveraging AI tools to optimize workflows and improve lead quality.

Responsibilities

• Own inbound lead generation end to end, focusing on both volume and quality of booked calls
• Take newer products to market and initiate expansion into the US grantmaking foundation sector
• Build structure into existing content and channels to ensure consistent performance
• Collaborate with the sales team to align growth activities with the sales cycle
• Utilize AI tools for research, drafting, and building automated workflows to accelerate growth efforts

Required skills

• Growth marketing
• Lead generation
• SaaS marketing
• Digital marketing
• Paid ads
• AI tools
• Workflow automation

Nice to have

• Content creation
• Content repurposing
• Charity sector experience
• Social impact sector experience
• US grantmaking knowledge

Qualifications

• Proven experience building and shipping projects with measurable results
• Experience in digital marketing or paid advertising
• Experience managing metrics and cross-team reporting

About the Company

Plinth builds software that helps charities, foundations, and funders manage their work. The platform is currently used by over 2,000 organisations across the UK.