Growth Manager, Paid Media

About the role

The Growth Manager, Paid Media will own the delivery of paid acquisition strategies to help double new donor acquisition by 2027. This role involves executing end-to-end paid media programs across platforms like Meta, Google, YouTube, and TikTok, while managing upper-funnel media buys. The position requires a hands-on individual contributor comfortable with data-driven testing, attribution, and managing campaigns without agency support.

Responsibilities

• Develop and execute paid digital fundraising strategies across multiple platforms.
• Manage and optimize paid investment daily, including monitoring spend, pacing, and conversion.
• Run a continuous test-and-learn program across audiences, creative messaging, and landing pages.
• Build and maintain performance dashboards connecting campaign, website, and CRM data.
• Report to senior management on budget and paid campaign performance on a bi-weekly basis.
• Partner with Brand and Marketing colleagues to ensure integrated marketing across public-facing materials.

Required skills

• Paid media
• Performance marketing
• Growth marketing
• Meta Ads
• Google Ads
• YouTube Ads
• TikTok Ads
• Attribution modeling
• Data analysis
• Graphic design
• Figma
• Canva

Nice to have

• WordPress
• Salesforce
• PostHog
• Google Analytics
• Tableau
• Zendesk
• Ahrefs
• Non-profit marketing

Qualifications

• 3–5+ years in growth or performance marketing
• Proven track record running paid media to a conversion or revenue target

Benefits

• Benefits stipend

About the Company

GiveDirectly has delivered more than $1B in cash directly to 2+ million people living in poverty across 15 countries since 2011. The organization believes cash transfers are a scalable, cost-effective, and dignified form of aid.