Senior Performance Marketing Manager

About the role

The Developer Akademie is seeking a data-driven Senior Performance Marketing Manager to lead growth and acquire qualified participants for their IT training programs. You will be responsible for the end-to-end performance funnel, managing a seven-figure marketing budget, and optimizing paid campaigns across channels like Google Ads and Meta. This role requires a strategic thinker who is also comfortable executing campaigns operationally and collaborating with agency partners.

Responsibilities

• Develop and execute cross-channel performance marketing strategies
• Manage and optimize paid advertising campaigns on Google Ads and Meta
• Analyze the marketing funnel to identify growth opportunities and improve lead quality
• Collaborate with agency partners and challenge their performance
• Manage a seven-figure marketing budget in coordination with leadership
• Develop creative concepts, messaging, and landing page strategies with the content team

Required skills

• Performance Marketing
• Growth Marketing
• Lead Generation
• Google Ads
• Meta Ads
• Data Analysis
• Campaign Management

Nice to have

• AI tools

Qualifications

• At least 3 years of relevant professional experience in performance, growth, or digital marketing
• German language proficiency at C1 level or higher

Benefits

• Professional development budget
• Mobility subsidy
• Lunch subsidy
• EGYM Wellpass or monthly voucher

About the Company

Developer Akademie is a growing startup in the e-learning sector that enables career changers to start a career in IT through practical online training. Their goal is to train the IT talent needed for Germany's digitalization.