Senior Funnel Specialist

About the role

Pammys is seeking a Senior Funnel Specialist to take full responsibility for the textual content of the entire customer journey, from initial advertisement to final purchase. The role focuses on performance-driven copywriting that builds authority, trust, and emotional connection with the target audience. You will develop new content funnel formats such as advertorials and native ads to help scale the company's annual revenue.

Responsibilities

• Write advertising copy, product descriptions, and website content across the entire customer journey
• Develop new content funnel formats including advertorials, listicles, and native ads
• Build authority and trust through strategic storytelling and social proof
• Implement trust elements on the website to reduce purchase barriers
• Analyze target audience needs to write consistently in the brand voice
• Collaborate with the team while maintaining an understanding of performance marketing and media buying principles

Required skills

• Copywriting
• Performance Marketing
• Storytelling
• German
• English
• Media Buying
• Facebook Ads

Nice to have

• Creative Strategy
• Direct Response Marketing

Qualifications

• Approximately 3 years of experience as a copywriter in marketing
• Portfolio or work samples demonstrating relevant writing experience

Benefits

• Flexible working hours
• Professional development budget
• Modern office space
• Choice of laptop or MacBook
• iPhone
• Fitness subsidy
• Free beverages
• Employee discounts
• Corporate benefits
• Team events

About the Company

Pammys is a rapidly growing e-commerce company in the footwear and fashion sector, recognized by the Financial Times and Statista as one of Europe's fastest-growing businesses. With a team of over 150 people across Hamburg and Kiel and a large logistics center, the company aims to scale its operations significantly.