Alternant·e Growth Marketing Manager

About the role

Thiga Academy is seeking an apprentice to build and manage its growth marketing engine from scratch. You will be responsible for structuring the acquisition funnel, testing channels, and measuring performance to drive enrollment for professional training programs. This role requires a data-driven mindset, a strong interest in AI-powered workflows, and the ability to execute marketing campaigns effectively.

Responsibilities

• Structure the end-to-end acquisition funnel and optimize conversion paths
• Test and iterate on marketing channels including LinkedIn, email, SEO, and partnerships
• Create and manage email nurturing sequences and landing pages in HubSpot
• Monitor and analyze KPIs such as traffic, conversion rates, and customer acquisition costs
• Produce marketing content and assets using AI tools to support acquisition efforts
• Represent the Academy at events to generate qualified leads

Required skills

• Growth Marketing
• HubSpot
• Data Analysis
• Copywriting
• AI tools
• Funnel optimization

Nice to have

• Figma
• SEO
• Community management
• Vibe coding

Qualifications

• Currently enrolled in a Master's degree (M1 or M2) in business or communication
• Demonstrable personal experience using AI tools for projects or workflows

Benefits

• Access to premium AI tool stack
• Mentorship from experienced marketing team
• Weekly 1-to-1 coaching

About the Company

Thiga is a consulting firm specializing in AI and digital transformation, supporting major French groups and scale-ups. Thiga Academy is its training organization, dedicated to upskilling product teams in product management, design, and applied AI.