Senior Marketing Manager Performance & Growth

About the role

Whow Games is seeking a data-driven professional to lead user acquisition for web and mobile platforms. You will be responsible for end-to-end budget management, scaling profitable growth, and exploring new markets. This role requires close collaboration with Product, CRM, and BI teams to optimize player acquisition and retention strategies.

Responsibilities

• Develop and execute end-to-end user acquisition strategies for web and mobile.
• Manage marketing budgets against cohort ROAS, payback, and LTV metrics.
• Identify and test new audiences, channels, and international markets.
• Optimize the channel mix across Google, Meta, Apple Search Ads, and programmatic networks.
• Build and maintain scalable tracking, attribution, and testing processes.
• Drive creative testing cycles for store listings and landing pages in collaboration with design teams.
• Report performance results and insights to management.

Required skills

• Performance marketing
• User acquisition
• Mobile gaming
• B2C marketing
• Google Ads
• Meta Ads
• Apple Search Ads
• AppLovin
• Unity
• Moloco
• AppsFlyer
• Adjust
• GA4
• GDPR
• AI tools

Nice to have

• Social casino marketing
• Team leadership
• Influencer marketing
• Streamer marketing

Qualifications

• 5+ years of experience in performance marketing or user acquisition

Benefits

• Flexible working hours
• Regular company events
• Free fruit and drinks
• Meal subsidies
• Deutschlandticket subsidy
• Wellpass membership

About the Company

Whow Games is a team of over 50 people creating social casino games for web and mobile, enjoyed by millions of players. They focus on data-driven marketing and maintain a dynamic working environment with flat hierarchies.