CERTA
Head of Growth Marketing
Salary not disclosed7–10 yearsOnsite
- Marketing
- Germany
- Full time
- Today
Newly posted
About the role
The Head of Growth Marketing will be responsible for managing marketing spend and quarterly growth plans across core products and channels. This role involves building a high-performing marketing team, overseeing the marketing funnel from website to sales handover, and driving data-informed decision-making through performance reporting.
Responsibilities
- Manage marketing spend and quarterly growth plans across core products and channels.
- Steer and develop SEA and Google Ads strategies including account structure, bidding, and scaling.
- Develop a structured CRO roadmap for landing pages, forms, messaging, and customer journeys.
- Oversee the website and marketing funnel, including nurturing, remarketing, and reactivation.
- Build marketing reporting and performance measurement systems.
- Recruit and lead a marketing team of approximately four people.
- Select, brief, and manage external agencies and specialists.
Required skills
- Performance Marketing
- SEA
- Google Ads
- CRO
- Marketing Funnels
- Data Analysis
- Leadership
Nice to have
- Paid Social
- Meta Ads
- Lead Generation
- CRM
- Lifecycle Marketing
- SEO
- Conversion Messaging
Qualifications
- 7-10 years of experience in a digital B2C scale-up environment
- Professional proficiency in German
About the Company
CERTA is a company with a clear growth trajectory operating in a stable market.