Senior Paid Marketing Strategist

About the role

The Senior Paid Marketing Strategist will own and grow key paid acquisition channels including TikTok, YouTube, Google Performance Max, and Uber Ads. This role involves managing significant media budgets, developing channel strategies, and partnering with creative and data teams to measure business impact through advanced methods like MMM and incrementality testing.

Responsibilities

• Own the strategy and day to day performance of key paid social and display channels.
• Build a multichannel strategy to reduce reliance on paid search and find new sources of growth.
• Manage six figure monthly media budgets based on CAC and LTV performance.
• Build, launch and optimise campaigns that drive signups and new paid customers.
• Partner with copywriters and designers to turn creative ideas into campaigns.
• Run A/B tests across creative, copy, landing pages, and bidding strategies.
• Develop paid marketing measurement approaches including Marketing Mix Modelling and incrementality studies.
• Collaborate with tracking and data teams to strengthen measurement capabilities.

Required skills

• Performance marketing
• Media buying
• Paid social
• Video advertising
• TikTok
• YouTube
• Meta
• Marketing Mix Modelling
• Incrementality testing
• Digital measurement
• Data analysis
• Campaign management

Nice to have

• SaaS
• B2B lead generation
• Sales technology
• Marketing technology
• Agency management
• Ad servers
• Campaign trafficking

About the Company

Typeform is a refreshingly different form builder that helps over 150,000 businesses collect data through engaging forms, surveys, and quizzes. The company drives 500 million responses every year and integrates with tools like Slack, Zapier, and Hubspot.