Junior Marketing Manager

About the role

The Junior Marketing Manager will conceptualize and optimize marketing campaigns across various channels while managing social media and content strategy. This role involves overseeing the customer journey, supporting B2B marketing for real estate expansion, and monitoring performance budgets and KPIs. The position is designed for a creative individual to help shape the future of co-living through innovative brand communication.

Responsibilities

• Brand & Campaign Management: Conceptualize, implement, and optimize marketing campaigns from offline activities to paid social.
• Social Media & Content Strategy: Develop social media activities and collaborate with community teams to create authentic content.
• Tone of Voice & SEO: Manage brand tone and oversee content development and SEO optimization across channels.
• Customer Journey & CRM: Support residents along the customer journey and identify opportunities to improve communication and CRM activities.
• Supply Marketing & Expansion: Assist the real estate and development team with B2B and supply marketing for new and existing locations.
• Performance & Budget: Monitor marketing budgets and KPIs, analyze campaign data, and derive optimization strategies.

Required skills

• Marketing
• Communication
• Social Media Marketing
• SEO
• Content Strategy
• CRM
• Performance Marketing
• Data Analysis
• English
• German

Qualifications

• At least 2 years of relevant professional experience in marketing
• Experience in Co-Living, Real Estate, Hospitality, Lifestyle, or D2C sectors
• Practical experience in online marketing, social media, SEO, and content campaigns
• Proven ability to manage marketing projects from conception to implementation

Benefits

• Innovative business model
• Start-up culture
• Flat hierarchies
• International working environment

About the Company

theBASE FOL Group GmbH is a company focused on co-living, offering stylish apartments and social areas for long-term residents and short-term guests. They operate with a young, dynamic, and international team dedicated to creating a global community.