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Friendventure

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Senior Growth Marketing Manager

Salary not disclosed3+ yearsHybrid

  • Marketing
  • Berlin
  • Full time
  • Yesterday
Newly posted

About the role

We are looking for a Senior Growth Marketing Manager to oversee lead and CRM strategy across the entire funnel. You will bridge the gap between CRM, sales, and content to generate measurable pipeline rather than just activity. This role involves managing outbound campaigns, inbound lead nurturing, and upsell strategies while reporting on key performance indicators.

Responsibilities

  • Develop and own the lead and CRM strategy within the group marketing framework.
  • Build and maintain the CRM system, focusing on data quality and automation.
  • Prepare sales messaging, including sequences, assets, and argumentation lines, and develop funnel-specific content.
  • Manage outbound campaigns via Lemlist and inbound lead nurturing tracks.
  • Oversee customer marketing, upsell, and network/partner management.
  • Control CRM and outbound tooling budgets and report on KPIs such as pipeline, MQL, SQL, and upsell rates.

Required skills

  • Growth Marketing
  • CRM Strategy
  • Marketing Automation
  • Funnel Management
  • B2B Sales
  • Lead Nurturing
  • Outbound Marketing
  • Data Analysis
  • German
  • English

Nice to have

  • HubSpot
  • Salesforce
  • Lemlist

Qualifications

  • At least 3 years of experience as a Growth Marketing Manager, CRM Manager, or in a similar role

Benefits

  • Flexible working hours
  • Hybrid work model
  • JobRad leasing
  • Deutschlandticket subsidy
  • Fuel voucher option
  • Urban Sports Club membership
  • Annual workation
  • Professional development
  • Office drinks and snacks
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