Senior Growth Marketing Manager

About the role

As a Senior Growth Marketing Manager, you will develop and own the lead and CRM strategy, integrating marketing, sales, and content to drive measurable pipeline. You will manage CRM systems, outbound campaigns, and inbound lead nurturing while collaborating closely with the sales team to optimize the entire customer funnel. Your role focuses on data-driven decision-making and continuous improvement of marketing performance metrics.

Responsibilities

• Develop and own the lead and CRM strategy within the group marketing framework.
• Build and maintain the CRM system, focusing on data quality and automation.
• Prepare marketing-side sales messaging, including sequences, assets, and funnel content.
• Manage outbound campaigns via Lemlist and inbound lead nurturing tracks.
• Oversee existing customer marketing, upsell strategies, and partner management.
• Control CRM and outbound tooling budgets and report on KPIs such as pipeline, MQL, SQL, and upsell rates.

Required skills

• Growth Marketing
• CRM Strategy
• Marketing Automation
• Funnel Management
• B2B Sales
• Lead Nurturing
• Outbound Marketing
• Data Analysis
• German
• English

Nice to have

• HubSpot
• Salesforce
• Lemlist

Qualifications

• At least 3 years of experience as a Growth Marketing Manager, CRM Manager, or similar role

Benefits

• Flexible working hours
• Hybrid work
• Home office
• JobRad leasing
• Deutschlandticket subsidy
• Fuel voucher option
• Urban Sports membership
• Annual workation
• Professional development
• Office snacks and drinks