Growth & Paid Media Manager

About the role

We are looking for a senior, hands-on growth marketer to own our paid channel strategy and make our media investment work harder. You will connect audience insight, creative campaigns, data and technology into a repeatable brand-to-demand engine. You will set direction, manage platforms, and demonstrate the business impact of your media activities.

Responsibilities

• Build a full-funnel media plan tied to target accounts, buying groups, and pipeline goals.
• Plan, launch and optimise paid search, paid social, programmatic display, sponsored content and retargeting.
• Use account, persona, intent and first-party insight to shape targeting and customer journeys.
• Partner with Marketing Operations and RevOps to connect media activity to CRM opportunities and revenue.
• Build briefs, targeting rules, creative requirements, and campaign blueprints to improve activation speed.
• Run a disciplined test roadmap across audiences, creative, landing pages and channel mix.

Required skills

• B2B paid media
• Growth marketing
• Paid search
• Paid social
• CRM
• Funnel analysis
• Budget allocation
• German
• English

Nice to have

• AI-enabled workflows
• Digital out-of-home
• Programmatic display

Benefits

• 30 days of vacation
• EGYM Wellpass
• Monthly voucher
• Job bike subsidy
• Deutschland Ticket subsidy
• Nilo Health coaching
• Relocation support
• Professional development budget
• Office catering

About the Company

FTAPI is a growing company with a team of around 140 people.