Content Manager SEO/GEO

About the role

As a Content Manager, you will be responsible for the content and data-driven development of our Amazon presence. You will combine creative content expertise with a strong sense for target groups, search behavior, and measurable performance. You will work closely with the e-commerce and graphics teams to ensure our products are presented effectively and continuously optimized.

Responsibilities

• Develop content concepts for our Amazon presence, including product detail pages, A+ content, and product imagery.
• Optimize content for SEO and GEO using keyword research and tools like Seller Central.
• Analyze e-commerce KPIs, sales figures, and customer feedback to derive optimization measures.
• Manage and continuously improve the Amazon Brand Store to enhance the customer journey.
• Design and evaluate A/B tests for text and visual content to inform new strategies.
• Coordinate with cross-functional teams to ensure consistent and high-performing product presentations.

Required skills

• Amazon Seller Central
• Amazon SEO
• Keyword research
• E-commerce
• Online marketing
• Marketplace management
• Product data management
• Content strategy
• A/B testing
• KPI analysis
• AI tools

Nice to have

• Helium 10

Qualifications

• 3-5 years of practical experience in e-commerce, online marketing, or marketplace management

Benefits

• Flexible working hours
• Partial home-office options
• Travel cost reimbursement for public transport
• Tax-free benefit card
• Free beverages

About the Company

Häfft-Verlag is a dynamic and growing company.