Content Manager SEO/GEO

About the role

The Content Manager SEO/GEO will be responsible for the content and data-driven development of the company's Amazon presence. This role involves creating content concepts, optimizing listings for search and performance, and managing the Amazon Brand Store to enhance the customer journey. You will work closely with the e-commerce and graphics teams to ensure a consistent and high-performing brand presentation.

Responsibilities

• Develop content concepts for Amazon product detail pages, A+ content, and product imagery.
• Optimize content for SEO and GEO using keyword research and performance analysis tools.
• Analyze e-commerce KPIs, sales data, and customer feedback to derive optimization measures.
• Manage and continuously improve the Amazon Brand Store to guide customers effectively.
• Design and evaluate A/B tests for text and visual content to refine strategies.
• Coordinate with cross-functional teams including graphics and product management to ensure consistent brand presentation.

Required skills

• Amazon Seller Central
• E-commerce
• Online Marketing
• Marketplace Management
• Product data management
• SEO
• Keyword research
• A/B testing
• Customer journey analysis
• AI tools

Nice to have

• Helium 10

Qualifications

• 3-5 years of practical experience in e-commerce, online marketing, or marketplace management

Benefits

• Flexible working hours
• Partial home-office options
• Public transport cost coverage
• Tax-free benefit card
• Free beverages

About the Company

Häfft-Verlag is a dynamic and growing company focused on e-commerce strategy and brand development.