Online Marketing Manager

About the role

The Online Marketing Manager is responsible for calculating and managing client advertising budgets to ensure optimal visibility. This role involves creating regular performance reports for clients and strategically positioning products in advertising spaces. The manager works to maximize campaign performance through data-driven insights and strategic adjustments.

Responsibilities

• Develop SEA strategies in collaboration with account managers to maximize advertising potential on Amazon.
• Conduct keyword research and perform on-page and off-page analyses to improve campaign performance.
• Monitor and optimize campaigns continuously to achieve the best possible results.
• Analyze campaign data using analytical tools and derive actionable measures for performance improvement.
• Build and maintain reports to document campaign results and successes for clients.
• Manage and monitor campaigns using Amazon Seller Central.
• Adjust and optimize PPC pricing based on established strategies to maximize efficiency and ROI.

Required skills

• SEA
• SEO
• Amazon Seller Central
• PPC
• Data Analysis
• Excel
• PowerPoint

Qualifications

• Completed commercial vocational training, ideally as an e-commerce merchant or similar field

Benefits

• Hybrid work model
• Professional development and training opportunities
• Supportive team culture
• Modern equipment and tools