Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the technical and content development of the company's digital presence, independently managing performance campaigns and developing new strategies for customer acquisition and retention. Working within a small marketing team and reporting directly to management, the role requires a hands-on approach to implementing digital measures, optimizing user journeys, and ensuring measurable success. The position is based at the Berlin-Britz location and focuses on enhancing the digital visibility and performance of the dealership group.

Responsibilities

• Develop and maintain the Shopware-based website, including technical and visual adjustments.
• Optimize user navigation, landing pages, and digital contact points to generate qualified leads.
• Plan and manage Google Ads and Meta campaigns independently, optimizing based on performance and costs.
• Utilize tracking and web analytics to measure the impact of digital activities and derive optimizations.
• Develop digital strategies for customer retention, including email marketing, CRM campaigns, and marketing automation.
• Manage digital vehicle marketing across the website and online platforms in coordination with sales and management.
• Improve SEO and SEA visibility and monitor new digital tools and technologies for potential implementation.

Required skills

• Digital Marketing
• Performance Marketing
• Shopware
• HTML
• Google Ads
• Meta Ads
• Web Analytics
• SEO
• SEA
• CRM

Nice to have

• Automotive industry experience
• CSS
• JavaScript
• Google Business Profiles
• Email Marketing
• Marketing Automation
• Graphic design

Qualifications

• Professional experience in digital, online, or performance marketing
• Practical experience with Shopware or similar CMS/shop systems
• Very good German language skills

Benefits

• Professional development opportunities
• Employee discounts
• Collaborative work environment

About the Company

Autohaus Wegener is a family-owned business with over 30 years of experience, employing around 160 people across multiple locations in Berlin and the surrounding area. The company represents brands including Nissan, Suzuki, MG, and Peugeot, and emphasizes long-term perspectives and workplace security.