Marketing Operations Coordinator

About the role

The Marketing Operations Coordinator will serve as a key contributor to campaign execution, operational excellence, and system optimization. This role supports the marketing organization across digital, regional, demand generation, and customer marketing initiatives to ensure cross-functional alignment.

Responsibilities

• Build, test, and deploy programs in Marketo, aligned with campaign briefs and timelines
• Support campaign tracking through proper UTM structure, program channel/tags, and Salesforce campaign setup
• Manage lead processing workflows and maintain routing, scoring, and assignment accuracy in coordination with SDR leadership
• Troubleshoot Marketo and lead flow issues, escalating or resolving as needed
• Enforce campaign and lead management best practices through audits and QA processes
• Partner with Digital Marketing and Web teams on form strategies, ensuring alignment with routing and SDR communications
• Maintain documentation of campaign operations playbooks, workflows, and templates
• Collaborate with Demand Gen, Events, and Content teams to ensure flawless campaign execution

Required skills

• Marketo
• Lead lifecycle management
• Project management

Nice to have

• Salesforce
• Excel
• Google Sheets
• Scoring models
• Campaign attribution

Qualifications

• 2+ years of experience in Marketing Operations or Campaign Execution
• Experience in a B2B SaaS environment

Benefits

• Ownership program
• Flexible work culture
• Generous time off
• Wellness programs
• Mental health support
• Learning and development resources
• Tuition reimbursement
• Motivosity employee recognition program

About the Company

Instructure creates intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.