Marketing Data Scientist

About the role

The Marketing Data Scientist will own demand and revenue intelligence capabilities, sitting at the intersection of marketing strategy and commercial outcomes. You will build predictive models and analytical frameworks to shape audience targeting, channel investment, and pipeline acceleration. This role transforms marketing activity into a measurable, forward-looking revenue engine.

Responsibilities

• Analyze and model the relationship between marketing investment, channel performance, and revenue outcomes, connecting spend to growth
• Design and maintain reporting views and self-serve analytics assets for internal stakeholders and marketing partners
• Identify high-value market segments and audiences through data modeling to inform how and where we compete
• Develop personalization models and frameworks that enable tailored customer experiences across channels
• Collaborate with Marketing and Sales teams to define forecasting methodologies and embed models into operational workflows
• Translate complex model outputs into clear, actionable narratives that drive strategic decisions at the executive level
• Contribute to the development of AI-ready data structures in Snowflake, including clean feature tables, scoring outputs, and audience segments

Required skills

• Data Science
• Revenue Analytics
• Salesforce
• Snowflake
• SQL
• Python
• Predictive modeling
• Forecasting
• Data visualization
• B2B revenue funnel

Nice to have

• Customer lifetime value modeling
• Churn prediction
• Marketo
• HubSpot
• Pardot
• Digital marketing platforms

Qualifications

• 8 years of experience in Data Science, Revenue Analytics, or a related field
• Advanced degree (Master's or PhD) in a quantitative field such as Statistics, Economics, or Computer Science

About the Company

Vonage is a global cloud communications leader helping brands accelerate their digital transformation through fully programmable-based unified communications, contact center solutions, and communications APIs.