Opentas
Senior Marketing Specialist
70.000 € – 90.000 €5+ yearsHybrid
- Marketing
- Hamburg
- Full time
- 6d ago
About the role
The Senior Marketing Specialist will plan, implement, and improve integrated B2B marketing activities to strengthen market presence and support international business growth. This role involves developing content and campaigns across digital and offline channels while collaborating with Product Management and Sales to address customer needs. The specialist will be instrumental in measuring marketing performance and refining communication standards.
Responsibilities
- Own marketing demand generation programs including planning, implementation, and measurement of integrated B2B campaigns.
- Develop ABM-driven campaigns to strengthen brand awareness and generate qualified leads.
- Manage marketing campaigns and projects independently, including target groups, timelines, and approvals.
- Collaborate with internal teams to create website content, articles, newsletters, case studies, and sales enablement materials.
- Translate complex software products and technical topics into clear marketing messages.
- Coordinate trade fairs, conferences, webinars, and customer events.
- Monitor marketing performance and prepare KPI-based reports with improvement recommendations.
Required skills
- B2B marketing
- Digital marketing
- Content marketing
- Campaign management
- Product marketing
- Account-Based Marketing
- Lead generation
- Copywriting
- Marketing automation
- CRM
- Content management
- Analytics systems
- Project management
- German
- English
Nice to have
- Energy industry experience
- Chemicals industry experience
- Logistics industry experience
- Industrial software experience
Qualifications
- Relevant degree or comparable qualification
Benefits
- Hybrid working
- Remote work options
- Working time account
- 30 days of annual leave
- Career and development system
- Professional development
- JobRad
- Team and company events
About the Company
Opentas is a growing global team operating in an innovative product environment, focused on international business growth and collaborative culture.