Marketing Manager

About the role

Shyftplan is looking for a Marketing Manager to help drive growth for their all-in-one shift planning software for industrial clients. You will be responsible for building a webinar program, organizing trade fairs and events, and executing operational marketing campaigns. This role involves close collaboration with sales and business development teams to ensure lead quality and effective follow-up.

Responsibilities

• Build and manage a sales-focused webinar program from planning to technical execution and follow-up.
• Organize trade fair appearances, conferences, and company events in the DACH region, including budget and logistics management.
• Ensure event leads are integrated into HubSpot and coordinate follow-up processes with sales and business development.
• Execute marketing activities such as email campaigns, newsletters, LinkedIn posts, and website updates.
• Create and maintain marketing collateral including presentations, case studies, and sales materials while coordinating with external agencies.
• Monitor and optimize marketing processes, data quality, and tool usage while reporting on KPIs.

Required skills

• B2B Marketing
• SaaS
• Event Management
• Webinar Management
• HubSpot
• Marketing Automation
• Lead Generation
• German
• English

Nice to have

• Account-Based Marketing
• Multi-Touch Campaigns
• Canva
• Adobe
• CMS

Qualifications

• At least 2 years of experience in B2B marketing, ideally in a SaaS or technology-driven environment

Benefits

• Deutschlandticket
• Urban Sports Club membership
• Mobility budget
• Team events
• Company lunches

About the Company

Shyftplan provides an all-in-one shift planning solution for industrial clients, simplifying complex personnel planning and reducing costs. The company is building a holistic platform for factory workers covering workforce management, shopfloor execution, and strategic personnel planning.