Marketing Lead B2B

About the role

The Marketing Lead (B2B) will lead the development and execution of the B2B marketing strategy in Germany to drive awareness and generate qualified leads. This role involves building an MQL marketing funnel, optimizing high-impact marketing channels, and deepening partnerships across the healthcare ecosystem. You will own the B2B website, manage multi-channel campaigns, and collaborate with internal teams to support commercial growth.

Responsibilities

• Lead the planning and execution of the German B2B marketing roadmap and segment-specific activation strategies.
• Manage and optimize digital paid and organic channels to generate MQLs and partner with the CRM Manager on nurture journeys.
• Take full ownership of the B2B Doctors' Website strategy, content, conversion, and user experience.
• Create and maintain sales toolkits and conduct feedback loops with Sales and Field teams.
• Develop and execute the national and regional event roadmap to drive physician engagement and strategic partnerships.
• Maintain market intelligence on the German healthcare landscape and competitor activities to inform strategic planning.

Required skills

• B2B marketing
• HCP marketing
• Lead generation
• Multi-channel campaigns
• SEA
• ROI attribution modelling
• Funnel KPI interpretation
• Project management

Nice to have

• Google Analytics
• Canva
• Figma
• Event management

Qualifications

• Native-level German
• Professional fluency in English (C1)

Benefits

• Flexible working options
• Personal learning budget
• Home working allowance

About the Company

Oviva is a digital healthcare company passionate about creating an inclusive culture that celebrates diverse voices and perspectives. They are a Disability Confident Employer focused on putting patients first and empowering their teams.