Info Technology Supply Ltd
Marketing Manager
Salary not disclosed3+ yearsRemote
- Marketing
- Harrow
- Full time
- Yesterday
About the role
The Marketing Manager will own the marketing and lead generation strategy for a growing portfolio of B2B software products. This role focuses on driving pipeline growth, lead quality, and revenue generation through multi-channel campaigns and agency management. The successful candidate will work closely with sales and product teams to execute data-driven marketing initiatives in a fully remote environment.
Responsibilities
- Develop and execute lead generation strategies across a portfolio of B2B software products
- Plan, launch, and optimise multi-channel marketing campaigns to drive qualified leads and pipeline growth
- Manage and optimise paid social campaigns across platforms such as LinkedIn and Meta
- Oversee agency-delivered Google Ads campaigns, including keyword strategy, targeting, and conversion tracking
- Brief, manage, and support external marketing agencies to ensure high-quality campaign delivery
- Create and manage automated email workflows to nurture leads through the sales funnel
- Track, analyse, and report on key marketing metrics, including lead generation, conversion rates, pipeline contribution, and ROI
- Partner with Product Managers to develop marketing plans that support product growth and market positioning
Required skills
- B2B marketing
- Demand generation
- Digital marketing
- Performance marketing
- Paid social
- Meta
- Agency management
- Budget management
- Marketing analytics
- Lead nurturing
- Marketing automation
Nice to have
- Google Ads
- Email marketing
- SEO
Qualifications
- 3+ years of experience in B2B marketing, demand generation, or digital marketing
Benefits
- Pension benefits
- Life assurance
- Annual leave
About the Company
Info Technology Supply Ltd is a well-established software company with a 38+ year track record, offering cloud-based SaaS, on-premise software and professional services. Headquartered in Harrow, London, the company has operations throughout Europe and North America with customers across five continents.