VP of Marketing

About the role

The VP of Marketing will build and lead the marketing function at Ryft, setting strategy and managing budgets while driving execution. This hands-on leadership role involves building a team, aligning marketing activities with commercial and product priorities, and supporting B2B growth across the UK, EU, and US. The role reports to the COO and requires close collaboration with the senior leadership team to scale the company's brand and market position.

Responsibilities

• Own the marketing strategy aligned to commercial targets, product roadmap, and international expansion.
• Build, own, and manage the marketing budget, tracking spend against ROI and commercial outcomes.
• Build out and manage the marketing team, hiring and developing direct reports across disciplines like content, demand generation, and product marketing.
• Coordinate go-to-market plans for new products, partnerships, and market entries in collaboration with Sales, Product, and Compliance.
• Lead flagship marketing activities including major campaigns, events, PR, and thought leadership.
• Report marketing performance, pipeline contribution, and budget status to the COO, senior leadership, and the board.

Required skills

• Marketing Strategy
• Budget Management
• Team Leadership
• B2B Marketing
• Stakeholder Management
• Commercial

Nice to have

• Fintech
• Payments
• International market expansion

Qualifications

• Proven experience in a senior marketing leadership role
• Track record of building and leading marketing teams across multiple disciplines
• Experience owning and managing a marketing budget
• Experience reporting to senior leadership and/or a board

About the Company

Ryft is a regulated payment facilitator and authorised payment institution building the infrastructure layer for modern commerce platforms. They enable marketplaces, SaaS platforms, and multi-party ecosystems to embed and monetise payments natively.