Head of Retail Media & Merchant Marketing

About the role

The Head of Retail Media & Merchant Marketing will own the end-to-end marketing strategy for New Verticals, focusing on grocery and retail merchants. This role involves leading global monetization strategies, developing merchant marketing playbooks, and driving cross-functional collaboration to support enterprise merchant relationships. You will report to the Merchant & Ads Integrated Marketing Director and play a key role in shaping the global approach to merchant partnerships.

Responsibilities

• Own the New Verticals merchant and ads marketing strategy end to end.
• Create and deploy merchant marketing playbooks across co-marketing, promotions, and ads.
• Lead pricing, packaging, and investment decisions for merchant advertising in partnership with Commercial and Finance teams.
• Support local marketing teams with key enterprise merchant relationships at the global level.
• Serve as the primary marketing partner to Merchant S&O and Commercial for New Verticals.
• Own the sell-in strategy for merchant and ads programmes and oversee associated materials and case studies.
• Report on performance metrics to senior stakeholders and lead course correction as needed.

Required skills

• Marketing strategy
• Merchant marketing
• Retail media
• Ads strategy
• Category marketing
• Commercial acumen
• Stakeholder management
• People management
• Data analysis
• Global Marketing

About the Company

Deliveroo connects millions of consumers with the restaurants and brands they love. Now part of DoorDash, the company operates as a global team focused on unlocking new possibilities in a three-sided marketplace.