US Marketing Lead

About the role

The US Marketing Lead will own the regional marketing strategy and execution to drive growth and brand presence in the United States. This role involves translating global positioning into a focused US marketing plan, creating demand, and supporting the sales team with effective materials and campaigns. You will work cross-functionally to manage regional strategy, events, PR, and performance measurement.

Responsibilities

• Develop and execute the US marketing plan in alignment with revenue goals and global priorities.
• Partner with the Growth Lead to build and run integrated campaigns across email, paid media, content, and events.
• Develop and maintain US-specific sales decks, case studies, and proposals to support the sales organization.
• Partner with the Events lead to manage US conferences, webinars, and field programs.
• Identify and produce US customer stories, case studies, and thought leadership content.
• Define regional goals and report on campaign performance, lead generation, and pipeline contribution.

Required skills

• B2B marketing
• Demand generation
• Sales enablement
• Campaign management
• Account-based marketing
• CRM data analysis

Nice to have

• HubSpot
• LinkedIn Campaign Manager
• Healthcare technology
• Senior living market knowledge

Qualifications

• 7+ years of B2B marketing experience

About the Company

Teton is building the autonomous operating system for care, providing senior living and care teams with greater visibility into resident wellbeing, movement, sleep, and care delivery.