Senior Institutional Marketing Manager

About the role

Tradias is seeking a Senior Institutional Marketing Manager to develop and execute B2B marketing strategies for their digital asset platform. The role focuses on increasing brand visibility among financial institutions, managing content and digital campaigns, and coordinating cross-functional efforts to support business goals. You will work closely with leadership and sales teams to position the company as a leader in the intersection of traditional finance and digital assets.

Responsibilities

• Develop and execute B2B marketing strategy aligned with leadership goals
• Maintain brand identity and create thought leadership and sales materials
• Manage website content and optimize paid digital campaigns
• Plan and execute industry conferences and client events
• Collaborate on PR strategies and coordinate with sales and product teams
• Monitor marketing effectiveness using data-driven insights and industry trends

Required skills

• B2B Marketing
• Brand Strategy
• Digital Marketing
• Content Creation
• Performance Marketing
• Data Analysis
• Financial Services
• Fintech

Nice to have

• Crypto
• Regulatory Compliance
• Event Management

Qualifications

• 4-6 years of experience in B2B marketing
• Experience in financial services, crypto, fintech, or high-performing agency

Benefits

• 30 days vacation
• Team and company events
• Modern office

About the Company

Tradias is a fully licensed securities trading bank and liquidity provider based in Frankfurt, regulated by BaFin. They specialize in connecting traditional financial markets with digital assets, providing institutional investors with secure access to cryptocurrencies and tokenized assets.